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    Exam 12: Building Customer Relationships Through Effective Marketing
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    A Group of Persons for Whom a Firm Develops and Maintains
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A Group of Persons for Whom a Firm Develops and Maintains

Question 109

Question 109

Multiple Choice

A group of persons for whom a firm develops and maintains a marketing mix suitable for the group's specific needs and preferences is commonly referred to as a target


A) unit.
B) segment.
C) market.
D) source.
E) demand.

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