If Susan Gonzalez, Vice President of Marketing, Is at the Stage

Multiple Choice

If Susan Gonzalez, vice president of marketing, is at the stage in her market research where she is gathering information about the problem from published data and from people who have experience with the problem, she is at which stage?

A) Defining the problem
B) Gathering factual information
C) Making a preliminary investigation
D) Planning the research
E) Interpreting information