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The Use of Databases, Electronic Bulletin Boards, Online Information Services

Question 121

Multiple Choice

The use of databases, electronic bulletin boards, online information services, and the Internet can assist marketers in


A) tracing buying behavior of customers.
B) determining where their product is in the product life cycle.
C) creating brand loyalty with their customers.
D) comparing their product with other products.
E) deciding when to implement a particular pricing strategy.

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