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    Exam 13: A: Creating and Pricing Products That Satisfy Customers
  5. Question
    The Largest Number of Product Ideas Are Rejected During the ____
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The Largest Number of Product Ideas Are Rejected During the ____

Question 69

Question 69

Multiple Choice

The largest number of product ideas are rejected during the ____ stage of new product development.


A) screening
B) test marketing
C) idea generation
D) business analysis
E) pricing

Correct Answer:

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