Multiple Choice
Lever Brothers is considering an idea for a new liquid laundry detergent that contains a whitening agent. The company presented its proposed new product to a group of potential customers in the form of a short explanation and questionnaire. Lever Brothers is conducting
A) a business analysis.
B) concept testing.
C) screening.
D) pricing.
E) idea generation.
Correct Answer:
Verified
Correct Answer:
Verified
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