Borden, Inc

Multiple Choice

Borden, Inc., wants to develop a new line of great tasting, low-calorie, low-fat, and low-cholesterol processed cheese products. The managers are studying whether demand is strong enough and whether the new line will yield a favorable return on investment. The managers are currently in which phase of new product development?

A) Idea generation
B) Product development
C) Test marketing
D) Screening
E) Business analysis