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Walgreens Advertises the Fact That Bayer Aspirin May Cost More

Question 101

Multiple Choice

Walgreens advertises the fact that Bayer aspirin may cost more but works no better than Walgreens own brand of aspirin. In this example, Walgreen's is competing on the basis of


A) selection.
B) packaging.
C) service.
D) price.
E) market share.

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