Multiple Choice
A manager at JCPenney discovers that Burlington Coat Factory has reduced the price of its children's Levi's from $31.99 to $24.99, according to an advertisement in the Sunday newspaper. She immediately phones her store and instructs the salesperson on duty to put a sign up next to their children's Levi's that reads, "SALE: $24.99." This is an example of what pricing strategy?
A) Secondary-market pricing
B) Periodic discounting
C) Reference pricing
D) Random discounting
E) Comparison discounting
Correct Answer:
Verified
Correct Answer:
Verified
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