Multiple Choice
If a manager designs the shoe department in a manner that one of its private label pairs of shoes, priced at $69.99, is positioned next to a well-known national brand of shoes priced at $89.99, what strategy is the manager attempting to accomplish?
A) Everyday low price
B) Odd-even pricing
C) Prestige pricing
D) Special-event pricing
E) Reference pricing
Correct Answer:
Verified
Correct Answer:
Verified
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