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    Exam 15: Developing Integrated Marketing Communications
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    Advertising That Is Used to Sell a Particular Brand of Product
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Advertising That Is Used to Sell a Particular Brand of Product

Question 186

Question 186

Multiple Choice

Advertising that is used to sell a particular brand of product is called


A) creative.
B) selective-demand.
C) institutional.
D) personal.
E) primary-demand.

Correct Answer:

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