Multiple Choice
The Rustic Market, a small antique shop, periodically runs advertisements in the local newspaper to keep its name before the public. This is known as ____ advertising.
A) primary-demand
B) immediate-response
C) reminder
D) comparative
E) public relations
Correct Answer:

Verified
Correct Answer:
Verified
Q188: Driscoe, Inc., is in the process of
Q189: Advertising that concentrates on the specific attributes
Q190: The income level of the target market
Q191: A frequent-user incentive is a gift that
Q192: After Jeremy has made his sales presentation
Q194: A major problem with direct-mail advertising is<br>A)
Q195: Although research into consumer opinions is expensive,
Q196: The personal-selling process includes all of the
Q197: Which of the following is not an
Q198: Advertising may be broadly classified into three