James Rodriguez, an Advertising Manager for Verizon, Has Chosen the Words

Multiple Choice

James Rodriguez, an advertising manager for Verizon, has chosen the words for the company's new magazine ads and is now determining which illustrations will best complement the words. In which stage of developing the advertising campaign is James?

A) Defining the advertising objectives
B) Developing the media plan
C) Creating the advertising message
D) Executing the campaign
E) Identifying the advertising target audience