The President of Your Small Company Wants to Better Understand

Multiple Choice

The president of your small company wants to better understand the basis on which you select your promotion mix. You indicate that the selection of promotion-mix ingredients and the degree to which they are used depend on all of the following except the

A) organizational resources.
B) nature of the target market.
C) characteristics of the product.
D) personal preferences of the marketers.
E) feasibility of various promotion methods.