Multiple Choice
In general, consumer goods will depend on ____; industrial products are more likely to use ____ as the primary focus of their promotion mix.
A) publicity; sales promotion
B) personal selling; advertising
C) sales promotion; publicity
D) advertising; publicity
E) advertising; personal selling
Correct Answer:
Verified
Correct Answer:
Verified
Q37: A(n) _ is an extended commercial that
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Q39: A 3,000-word piece written about a product
Q40: Walmart is opening a new store in
Q41: Industrial products usually are not promoted through
Q43: All of the following are helpful in
Q44: When major oil companies advertise to build
Q45: The market that a store attempts to
Q46: Although television is the newest advertising medium,
Q47: Television advertising rates are based on the