Mary Nettles Works for a Marketing and Advertising Firm

Multiple Choice

Mary Nettles works for a marketing and advertising firm. She must choose one ad piece from a number of potential ad pieces. To ensure that she makes the right decision, she should

A) put a brief description of each ad piece in a hat and draw one.
B) ignore any feedback that she gets from coworkers and consumers and make the decision herself.
C) gather information from coworkers and consumers on their reaction to the different ad pieces.
D) let her supervisor choose the ad piece.
E) discard all ad pieces and develop a new advertising campaign.