Nabisco Learned That Health-Conscious Consumers Preferred Lower Fat Snack and Lower-Carbohydrate

Multiple Choice

Nabisco learned that health-conscious consumers preferred lower fat snack and lower-carbohydrate foods. At the same time, the firm saw sales of such products slumping and was careful not to launch any new varieties of these products for a while. Which of the following best describes Nabisco's action?

A) Environmental scanning
B) Environmental marketing
C) Demarketing
D) Segmentation
E) Environmental analysis