Yvonne and Garret Are Looking at Information About How Their

Multiple Choice

Yvonne and Garret are looking at information about how their organization's products could fit potential customers' needs. This information deals with demographic characteristics, product benefits sought, lifestyles, geographic factors, brand preferences, and usage rates. They are most likely looking at

A) the sales force survey results.
B) the results of sales forecasting.
C) a market trend analysis.
D) a market segmentation discrimination analysis.
E) a market segment profile.