Multiple Choice
Scenario 10.2
Use the following to answer the questions.
An increasing number of people are turning to the Internet to search for information, products, people, news, maps, entertainment, and whatever else you can think of. At the forefront of this massive search is Google. Google's mission is "to organize the world's information and make it universally accessible and useful." Google has developed methods for making information useful to all types of Internet users. Some users want to critique the information, some just want to read the information, and some want to be the information writers. For people who want to dialogue, Google provides various groups, blogs, social networks, and more. For people who want to explore and innovate, Google offers online labs. Google provides the resources for the scientist and poet alike, for the person who wants to actively interact with an online audience, and the person who just wants to sit and look.
-Refer to Scenario 10.2. Google is the ultimate website for people who want to collect information. Google started out as a search engine and then expanded into offering many other services. ____ were Google's initial target market.
A) Creators
B) Critics
C) Collectors
D) Joiners
E) Spectators
Correct Answer:

Verified
Correct Answer:
Verified
Q5: Attempts to deceive consumers into releasing personal
Q17: Digital online media marketing facilitates both price
Q21: Describe the six segments included in the
Q25: Scenario 10.2<br>Use the following to answer the
Q62: While consumers can use websites to access
Q79: Interactivity allows customers to express their needs
Q82: Digital media refers to the strategic process
Q89: General Motors communicates with consumers and stockholders
Q148: Digital marketing can be viewed as a
Q159: Discussion forums are not very popular with