Multiple Choice
Hershey Foods Corp. offers a line of candy that includes Kit Kat, Mr. Goodbar, Krackel, Hershey's Kisses, Reese's Peanut Butter Cups, Rolo, and Twizzlers. These candies best illustrate Hershey's product mix
A) width.
B) depth.
C) length.
D) volume.
E) life cycle.
Correct Answer:

Verified
Correct Answer:
Verified
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