Multiple Choice
As Jessica enters Best Buy's car electronics department,she is asked by the salesperson if she has seen the new plug-in cell phones with TV display.She answers that she didn't know that this type of phone accessory for cars was available.Based on this information,she is now in what stage of the product adoption process for this item?
A) Awareness
B) Interest
C) Evaluation
D) Trial
E) Adoption
Correct Answer:
Verified
Correct Answer:
Verified
Q9: When are marketers least likely to change
Q88: Products are classified as being business or
Q90: Sales start at zero and profits are
Q108: Identify the major stages of the product
Q229: Intensive competition causes price increases during the
Q231: The marketing mix should be left alone
Q247: Energizer batteries would be classified as which
Q267: Early adopters are the first group of
Q274: When an individual considers whether a product
Q291: Identify and describe the major categories of