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    Exam 13: Strategic Management of Branding and Packaging
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    A No-Drip Spout on a Bottle of Liquid Tide Laundry
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A No-Drip Spout on a Bottle of Liquid Tide Laundry

Question 101

Question 101

Multiple Choice

A no-drip spout on a bottle of liquid Tide laundry detergent is an example of ____ packaging.


A) category-consistent
B) innovative
C) traditional
D) secondary-use
E) convenience

Correct Answer:

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