Multiple Choice
A(n) ____ is the development of a product that is closely related to one or more products in the existing product line but is designed specifically to meet somewhat different needs of customers.
A) product modification
B) line extension
C) quality modification
D) functional development
E) aesthetic extension
Correct Answer:

Verified
Correct Answer:
Verified
Q9: Why and how might an organization delete
Q73: A _ is responsible for a product,
Q77: Designing a product that customers perceive as
Q82: _ is the development of a product
Q89: The sum of all the product's physical
Q90: Estimates of sales are an important component
Q106: Automobile makers rely heavily on aesthetic modifications.
Q112: The run-out approach to product deletion is
Q143: Early in the commercialization phase, marketers must
Q182: The product deletion process is similar to