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    Exam 11: Strategic Product Management
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    Introducing New Products Is Risky and So Is
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Introducing New Products Is Risky and So Is

Question 154

Question 154

Multiple Choice

Introducing new products is risky and so is


A) performing marketing research.
B) keeping tabs on the actions of competitors.
C) not introducing new products.
D) generating new product ideas.
E) addressing customers' concerns about products.

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