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    Exam 16: Integrated Marketing Communications
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    An Attempt to Create a Trend or Acceptance of a Product
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An Attempt to Create a Trend or Acceptance of a Product

Question 114

Question 114

Multiple Choice

An attempt to create a trend or acceptance of a product through word-of-mouth communication is called


A) guerilla marketing.
B) viral marketing.
C) buzz marketing.
D) personal publicity.
E) conversational promotion.

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