When Determining the Necessity of Primary Data Collection, a Decision

Multiple Choice

When determining the necessity of primary data collection, a decision to determine the need for additional data and information should be based on a reevaluation and possible refinement of the assessment goals, an analysis of the findings from the existing data sources, and which of the following?

A) Available resources to support future assessment activities
B) A marketing study
C) A follow-up survey after 2-3 years
D) An analysis of the reasons for percentage gains or losses