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    Information Technology for Management
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    Exam 6: Search, Semantic, and Recommendation Technology
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    PPC Advertisers Use Each of the Following Metrics to Gauge
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PPC Advertisers Use Each of the Following Metrics to Gauge

Question 34

Question 34

Multiple Choice

PPC advertisers use each of the following metrics to gauge the effectiveness of their campaigns except ________:


A) Click through rates
B) Cost of customer acquisition
C) Keywords that lead to sites
D) Return on advertising spend

Correct Answer:

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