Multiple Choice
To calculate ________ for a PPC campaign,you divide the total budget of the campaign by the number of customers who purchased something from your site.
A) Click through rates
B) Cost of customer acquisition
C) Keyword conversion
D) Return on advertising spend
Correct Answer:
Verified
Correct Answer:
Verified
Q100: Because businesses compete for people's attention,they have
Q101: Methods for calculating the effectiveness or ROI
Q102: Payments are made to the search engine
Q103: _ rely on sophisticated computer programs called
Q104: The methods by which search engines determine
Q106: _ search listings are the result of
Q107: _ refers to the user's personal characteristics
Q108: _ marketing represents an alternative approach to
Q109: Which is not a situation that limits
Q110: High bounce rates and long dwell times