Multiple Choice
Ford Motors developed the Explorer sports utility vehicle in 1990, and it is still in the top ten best-selling sports utility vehicles in the United States, based on an extensive study of customer preferences. Which value chain activity of Ford conducted those studies?
A) Research and development
B) Human resources
C) Materials management
D) Marketing and sales
E) Company infrastructure
Correct Answer:
Verified
Correct Answer:
Verified
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