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    Exam 4: Building Competitive Advantage Through Functional-Level Strategies
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    In Spite of Definite Customer Demand, New Products Often Fail
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In Spite of Definite Customer Demand, New Products Often Fail

Question 52

Question 52

Multiple Choice

In spite of definite customer demand, new products often fail due to:


A) faster cycle time.
B) low customer defection rate.
C) poor commercialization.
D) increased response time.
E) scramble to gain first-mover advantage.

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