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    Strategic Management
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    Exam 5: Business-Level Strategy
  5. Question
    By Focusing on a Niche, and Customizing the Offering to That
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By Focusing on a Niche, and Customizing the Offering to That

Question 46

Question 46

True/False

By focusing on a niche, and customizing the offering to that segment, a differentiated company can often outsell differentiated rivals that target a broader market.

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