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    Strategic Management
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    Exam 5: Business-Level Strategy
  5. Question
    Production of a Large Product Variety Without a Large Cost
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Production of a Large Product Variety Without a Large Cost

Question 63

Question 63

Multiple Choice

Production of a large product variety without a large cost penalty is known as:


A) market concentration.
B) market segmentation.
C) focused differentiation.
D) mass production.
E) mass customization.

Correct Answer:

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