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In a Bid to Expand Its Business and Gain Cost

Question 71

Multiple Choice

In a bid to expand its business and gain cost advantages, Omega Inc. has established several merchandising outlets in different locations. All the outlets share a good network and are interconnected by information technology. The entire network of outlets operates in the industry as one large company. Which of the following strategies has Omega Inc. most likely used ?


A) Chaining
B) Franchising
C) Horizontal merger
D) Niche strategy
E) Divestment strategy

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