Which of the Following Statements Is True of Growing Industries

Multiple Choice

Which of the following statements is true of growing industries?

A) Innovators and early adopters have the same customer needs as the early majority.
B) Innovators and early adopters are typically reached through specialized distribution channels.
C) Reaching the early majority rarely requires advertising and is usually achieved through word of mouth.
D) Companies serving innovators need to have large-scale mass production and very low prices.
E) Companies competing in an embryonic market typically pay more attention to increasing the reliability of a product than to its performance.