Switching Costs, in the Context of Technology Industries, Refer to the Costs

Multiple Choice

Switching costs, in the context of technology industries, refer to the costs that:

A) industries have to incur in order to adhere to technical standards.
B) companies have to incur to switch from one business model to another.
C) customers need to bear to abandon an established standard and adopt a new standard.
D) industries need to bear in order to abandon old technology and get license for a new technology.
E) companies need to bear to create product differentiation when they are locked inside an industry.