Benchmarking Can Only Be as Good as the Relevance of the Measures

Multiple Choice

Benchmarking can only be as good as the relevance of the measures that are used.Which of the following is a determinant of the measures that should be used?

A) Measures must be done quickly and accurately.
B) Measure only what it is convenient to measure.
C) What are being compared must be comparable in some useful sense.
D) The entities being measured must be compared to those of competitors.