Essay
THE NEXT QUESTIONS ARE BASED ON THE FOLLOWING INFORMATION:
A company wishes to evaluate the effectiveness of a marketing campaign.Seventy five percent of all potential professors were reached in a focused advertising program.Twenty eight percent of those contacted adopted the book while 8% of the adoptions came from professors who did not receive the promotional material.Define the following events of interest:
A1 = Professor received advertising material
A2 = Professor did not receive advertising material
B1 = Professor adopts the book
B2 = Professor does not adopt the book
-What is the probability that a professor who adopts the book received the advertising material?
Correct Answer:

Verified
P(A1)= 0.75,P(A2)= 1 - 0.75 = 0....View Answer
Unlock this answer now
Get Access to more Verified Answers free of charge
Correct Answer:
Verified
View Answer
Unlock this answer now
Get Access to more Verified Answers free of charge
Q59: Are events A and B collectively exhaustive?
Q158: If events A and B are statistically
Q159: Events A and B are said to
Q161: The use of permutations or combinations is
Q162: If the odds for you getting a
Q164: Consider two events A and B.Which of
Q165: An event must be independent of its
Q166: In applying Bayes' Theorem,as the prior probabilities
Q167: THE NEXT QUESTIONS ARE BASED ON THE
Q168: The classical definition of probability is the