Zach Plans to Promote His Fly Fishing Business Through an Aggressive

Multiple Choice

Zach plans to promote his fly fishing business through an aggressive Internet marketing campaign by utilizing search engine optimization strategies.How should he incorporate the information in his business plan?

A) Zach should include the details in the market analysis section.
B) Zach should describe the campaign in the executive summary.
C) Zach should add this to the sales and promotion section.
D) Zach should mention this strategy in the appendices.
E) Zach should not include this information in the business plan.