In Determining the Value of an Existing Business,one of the Potential

Multiple Choice

In determining the value of an existing business,one of the potential sources of value is the current owner's goodwill.In this case,goodwill refers to ________.

A) the location of the business in a desirable area
B) intangible assets such as customer service
C) donations to local charities
D) the current owners' membership in professional associations
E) involvement with the community