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    Exam 13: Product Development and Pricing Strategies
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    A Company That Charges a High Price to Invoke Perceptions
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A Company That Charges a High Price to Invoke Perceptions

Question 16

Question 16

Multiple Choice

A company that charges a high price to invoke perceptions of high quality is using ________ pricing.


A) psychological
B) prestige
C) dynamic
D) reference
E) penetration

Correct Answer:

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