In Studying Consumers Like Gail, a College Student, Marketers Often

Multiple Choice

In studying consumers like Gail, a college student, marketers often find it useful to learn their interests in music or clothing, how they spend their leisure time, and even their attitudes about social issues, to be able to categorize consumers according to their lifestyles. This sort of information is called:

A) core values.
B) psychographics.
C) configurations.
D) physiognomies.