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    Consumer Behaviour Study Set 4
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    Exam 1: An Introduction to Consumer Behaviour
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    The Multiplayer Online Game "League of Legends" Is a Good
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The Multiplayer Online Game "League of Legends" Is a Good

Question 58

Question 58

Multiple Choice

The multiplayer online game "League of Legends" is a good example of:


A) consumer-generated content.
B) the dark side of consumerism.
C) a virtual brand community.
D) anti-consumption.

Correct Answer:

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