Multiple Choice
When Coach became worried about negative associations of Nicole "Snookie" Polizzi using their products, they sent her their competition's products to use instead. Coach was trying to:
A) promote a brand extension.
B) encourage observational learning.
C) weaken the associative learning that may have occurred.
D) encourage cognitive transfer between the two brands.
Correct Answer:
Verified
Correct Answer:
Verified
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