Multiple Choice
Billy has not eaten all morning and he impulsively eats a Mars bar, which normally he would avoid eating. Which theory would best explain his behaviour?
A) protection motivation theory
B) drive theory
C) incentive theory
D) self-affirmation theory
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q73: Discuss the importance of the theory of
Q74: What is the difference between utilitarian and
Q75: An anti-smoking advertisement states that smoking in
Q76: When a consumer becomes so involved with
Q77: What is the relationship between a drive,
Q79: Ryan and Jo were talking about which
Q80: What is meant by the term "discrete
Q81: Timothy ate just before his 11:00 a.m.
Q82: What is one way in which marketers
Q83: Emotions are:<br>A) valenced reactions to events and