Not-For-Profit Organizations Need to Delicately Balance the Positive Returns People

Multiple Choice

Not-for-profit organizations need to delicately balance the positive returns people get from helping to raise money for the organization's needs, and the fact that they need to suffer a bit for the cause. This is called:

A) balance for performance.
B) interactions theory.
C) active reciprocity theory.
D) the martyrdom effect.