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    Consumer Behaviour Study Set 4
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    Exam 8: Attitude Change and Interactive Communications
  5. Question
    ________ Occurs When the Consumer Interacts with the Marketer to Influence
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________ Occurs When the Consumer Interacts with the Marketer to Influence

Question 38

Question 38

Multiple Choice

________ occurs when the consumer interacts with the marketer to influence the product, service, or outcome that is created.


A) Co-blogging
B) Transitional archiving
C) Permission marketing
D) Customer co-creation

Correct Answer:

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