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    Consumer Behaviour Study Set 4
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    Exam 8: Attitude Change and Interactive Communications
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    Due to the Difficulty of Making Persuasive Communications Effective, "Experts
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Due to the Difficulty of Making Persuasive Communications Effective, "Experts

Question 31

Question 31

True/False

Due to the difficulty of making persuasive communications effective, "experts" are used as spokespeople for utilitarian products that have a high performance risk.

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