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    Consumer Behaviour Buying Having
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    Exam 8: Attitude Change and Interactive Communications
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    In Preparing Ads,the Use of Supportive Arguments Only Is Typical
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In Preparing Ads,the Use of Supportive Arguments Only Is Typical

Question 110

Question 110

Multiple Choice

In preparing ads,the use of supportive arguments only is typical of a(n) ________ argument approach to advertising.


A) declarative
B) single issue
C) one-sided
D) positive

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