Scott Found That the Use of a Tasteful, Sexually Provocative

Multiple Choice

Scott found that the use of a tasteful, sexually provocative picture in his magazine promotion got lots of attention, but sales of his product seemed unaffected. What was the most probable reason for Scott's problem?

A) Readers liked the ad, but it attracted the wrong segment of shoppers.
B) Both men and women were highly offended by the ad.
C) The ad was so effective in drawing attention to the "sex appeal" that recall for the product was hindered.
D) Scott was using sex to sell a product related to sex.