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    Consumer Behaviour Study Set 4
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    Exam 11: Group Influence and Social Media
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    Promotional Strategies That Use Unconventional Locations and Intensive Word-Of-Mouth Campaigns
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Promotional Strategies That Use Unconventional Locations and Intensive Word-Of-Mouth Campaigns

Question 66

Question 66

Multiple Choice

Promotional strategies that use unconventional locations and intensive word-of-mouth campaigns to push products is termed ________ marketing.


A) seditious
B) affinity
C) viral
D) guerrilla

Correct Answer:

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