Strategic Business Insights, the Research Firm That Developed VALS, Divides

Multiple Choice

Strategic Business Insights, the research firm that developed VALS, divides consumers into three groups on the basis of their attitudes toward luxury. Those groups are:

A) functional, reward, and indulgence.
B) tangible, experiential, and necessity.
C) fashion, entertainment, and travel.
D) functional, experiential, and whimsical.